22/02/2021 Lecture

  • Questions and answers with the client
  • Presentation after the break
  • 3pm meeting with the client

Presenting

  • Pitching is a short presentation
  • Defining quickly- Communicate something that doesn't exist
  • Conceptualise- Structure contents, work on your performance, rehearse
  • Who are you setting to?
  • Understanding & expressing emotions
Prepare the client: 
  • What are you gonna do?
  • Kind of relationship? 
  • How they see you?
Structure:
  • Storytelling
  • Selling a product
  • What is the mission of the projects
  • Connect the project logically
  • Clear message that connects with the whole project
Conceptualise:
  • What are the constraints?
  • Key points
  • Have meetings with clients
  • Start creating questions
  • Prepare more than what you initially thought
  • Prepare style
  • Prepare way of speaking
  • Show examples of your work
  • Think of your audience
  • Emotions
  • Language
  • 15th March presentation
  • Rehearsal
  • Make it feel natural
  • Control your emotional tone
  • Look at the examples

Do

  • Personal take
  • Refine problems
  • Some data
  • Compare objectively with competition

Don't

  • Don't tell everything
  • Talk too much
  • Over-use acronyms
  • Use too much data
  • Don't lie

Notes

  • Entire degree show
  • Virtual exhibition space
  • Make it like the person is at a exhibition
  • Information for each bit, statement, etc (For students)
  • Immersion
  • Cohesive branding, clear understanding of the course
  • Create buzz, motion, more fun
  • Producing maps, one way to another
  • Creativity in how to take the experience online
  • Social interaction is important
  • Visual consistency
  • Client chooses between solutions
  • Adapt based on the client, but doesn't change process
  • Brand guidelines, but can be creative
No exact branding:
  • Good to have single identity
  • Never fully cohesive
  • Not soft, needs to represent the school
  • Designing around the visual and work
  • Inform visuals
  • Branding is values representative
  • Not just a logo
  • Brings a sense of space- through individual work

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